Welcome to PinkTie Technology Group

Why Should I Get A Website Audit?

14 Mar
2016

One of the biggest complaints business people have about their site, and a main source of PinkTie’s¬†business, is that their website is not turning up in search rankings. The reason of performing website audits is to assist companies decide how well their website is working and what improvements to be included.

For instance, it can detect a broken link; that is, a link that, when accessed, rather than connecting a user to a website, instead relays an error message to a user. Website audits shows how best links are working, and point out links which may need repairing.

Broken links disclosed through audit process may often come as a surprise to a company. Upon finding broken links, companies is able to trace business failure directly to this problem. It may be too late to restore business relations with a company that went elsewhere simply because that website worked, but it can be prevented from happening again.

The Basics Of A Website Audit

Auditing can likewise search for different things other than broken connections. These can incorporate the simplicity of hunting down a site, the data as of now being shown, and navigability. Website audits pinpoint these and different variables, and can bring about web originators and others seeing where changes and/or enhancements might should be made. Web auditing also provides information on whether or not a site is utilizing every part of the Internet. It is very easy to simply forget or not take advantage of the different areas of the Internet; especially those that have only recently begin to see an increase in popularity, such as social networking sites

In companies where security may be a very important factor, auditing may be able to target weak points in firewalls and other security features. Some of the security weaknesses may have been so slight as to be virtually undetectable and may have never been noticed.

Time To carry out A Website Audit

Web audits are useful tools for assess existing sites and for site redesign planning. Periodic audits can prove almost useful to a company. Things that might otherwise have gone unnoticed, or implementations that had been available for some time but never considered or adopted, can be found through an audit.

Those responsible for designing and maintaining company sites may initially resent even the suggestion of website auditing. They may see audits as attempts to undermine their abilities or their dedication to their work, when this is probably not the case at all. Rather it allows for someone else to approach the site with a fresh pair of eyes. For this reason, those who decide that website auditing is necessary should be forthcoming about the procedure.
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Kevin Fairbanks
author

Kevin Fairbanks is the managing partner at PinkTie Technology Group located in Syracuse, NY where he builds everything from responsive websites to mobile applications. In his spare-time he is either spending it with his family or tinkering with electronics.