Technology has changed the way in which we do a lot of things. One of those areas is undoubtedly marketing and advertising. Internet marketing companies like PinkTie Marketing are on the very cutting edge of where the industry is moving in taking advantage of digital space and what’s known as search engine optimization (SEO).
Quality SEO firms can help businesses of all sizes increase their Internet traffic, brand awareness, and overall sales/revenue through various marketing strategies such as unique content creation, pay-per-click advertising, and simply maintaining an easy to navigate and use website. Some people see these things as only beneficial to large companies and corporations, but that couldn’t be further from the truth. In fact, it could be argued that the benefits of SEO for small businesses are more significant as it allows them to compete and evens the playing field in some ways.
Here are three of the most important benefits of SEO for small businesses.
- Cost-Effective: One of the reasons many small businesses are scared away from SEO and Internet marketing campaigns is due to the perceived costly price point. When it comes down to it, though, cost-effective marketing solutions are one of the top benefits of SEO for small businesses. Instead of paying large amounts of money on television commercials (which are increasingly being skipped past by Tivo users or bypassed altogether by cord-cutters) or other traditional forms of marketing, you can take that money and often times invest it in SEO for a fraction of the price.
- Local Exposure: Local exposure and brand awareness is crucial for any business, but especially so for small businesses looking to capitalize in their sometimes limited market. Approximately 131 billion searches are conducted on the Internet each month and 64% of smartphone owners use their device to shop online. Whether you run a plumbing services company or a pizza shop, you want your name to be the first one people near you see when they search for local services. The only way to achieve this is through good SEO techniques and is one of the major benefits of SEO for small businesses.
- Research Shows It Leads to Conversions: On average, companies that blog have 434% more indexed pages than those that don’t and this has a direct correlation on the number of leads a business typically receives. In fact, search queries are the number one driver of traffic to content sites.
More and more people are realizing the benefits of SEO for small businesses every day and there are plenty of reasons as to why. These are just a couple of the most important ways SEO can help your business today.