Welcome to PinkTie Technology Group

Social Media Marketing (SMM)

07 Mar
2016

The days of anonymity are no longer a serious issue. Social Media Marketing (SMM) has eliminated the anonymity and the need for desperate strategies to be counted among the professional or business yellow pages. It can help you find and develop the new customers, keep the old ones and deal with your professional reputation among all the other important benefits.

Social media marketing as a new weapon in your marketing arsenal is not like buying the latest equipment. If this is something you assume, then it is just like marching with an orchestra with your new trumpet. You don’t know how to use it, let alone make music and melodies. So you must join a music school to begin with.

Consulting a social media marketing (SMM) professional such as PinkTie Technology Group is the first place to begin your journey to success. Working on an effective SMM strategy is perhaps the most effective but least expensive ways to increase profits. However, don’t just go into the Facebook or Twitter just because all the world is using it. A Facebook and Twitter account will get you nothing without proper planning. So, the most important question is ‘How’ and not the ‘What’.

There are some important parameters that the SMM professionals employ to form an effective strategy. You can prepare the basic idea by discussing the following questions with your SMM advisor.

Why Should you use Social Media Marketing?

The three possible answers are: to popularize your brand, to increase your sales and to generate awareness. But focus on only one aspect. Don’t forget that without popularity, you will not get money, and fans are only the loyal repeat buyers.

How will you target your audience on the Internet?

The strategy generally depends upon their interests, age and social behavior. Young generation loves quiz, contests, giveaways and freebies. Think how you can manage these things into your marketing strategy.

How will you connect with your audience on the Internet?

The aim of Social Media Marketing is to develop a personal relationship with an aim of popularizing the brand, this ultimately leads to an increase in revenue. Your relationship plays a very important role here, offer your audience something real to interact with.

The advantages of social media marketing are limitless. If you are ready to make a profound effort to become the member of online community, you can reap amazing benefits. So hiring a professional, like PinkTie Marketing to keep your strategy in place can lead your company towards amazing benefits.

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Kevin Fairbanks
author

Kevin Fairbanks is the managing partner at PinkTie Technology Group located in Syracuse, NY where he builds everything from responsive websites to mobile applications. In his spare-time he is either spending it with his family or tinkering with electronics.