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Local SEO vs National SEO

23 Mar
2016

Marketers can choose between the two basic types of SEO depending
on the potential customers they want to reach, that is, local SEO and national
SEO. Although both strategies can be beneficial and important, it is essential
for them to know the difference between the two in order to use the best
approach that gets their website ranking. Choosing local SEO means limiting a
business to a particular area or location and making the online world view it
as part of a local community. On the other hand, companies that are focusing on
serving global or national clients need to choose national SEO. Here is an
examination of Local SEO vs National SEO to help businesses determine the best
approach for their businesses.

Local SEO

Companies that serve from a physical location and willing to
deliver their service to people within a particular geographical have local SEO
as the obvious choice. They can accomplish these by including the place name of
where customers can access the business along with the product or service
offered. Following this, a company’s website can pop up quickly when people
search for the particular service at that location.

Businesses using local SEO need to determine where there is
an adequate number of potential customers, appeal those customers and establish
their business as a part of a given local community. Local SEO is usually less
expensive compared to a national campaign. It also involves simple strategies
to get some great SEO result.

National SEO

The location is of less concern when it comes to national or
international companies, as their target audience is not restricted to any
given geographical area. These businesses often operate strictly online, making
a National SEO campaign to be the best approach.

National SEO is more challenging and complex to enact than
local SEO and typically more expensive as well. With national SEO, companies
are competing with others delivering the same service all around the word,
whereas those using Local SEO are only competing with businesses offering
similar products in that local area.

Getting Started

Begin with why you should get an audit of your current website and marketing efforts.
Next learn ways of getting free natural traffic to your website.
Consult with PinkTie to develop your roadmap for success.

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Kevin Fairbanks
author

Kevin Fairbanks is the managing partner at PinkTie Technology Group located in Syracuse, NY where he builds everything from responsive websites to mobile applications. In his spare-time he is either spending it with his family or tinkering with electronics.