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12 Apr
2016

How to Add and Optimize Your Google Places / My Business Page

In case you have not heard of Google Places, it is a free platform where a business can be listed for marketing, advertising and promotion. Many research studies have shown that more consumers are using the internet to search for information on your local products and services. This means that

30 Mar
2016

What is local SEO and how to achieve it

In simple terms, local SEO is the process of optimizing a website in order to appear in the local search results. Over the last few years, Local SEO has grown significantly especially due to the rise of smartphone usage and better internet connectivity when on the move. Though it is almost similar to organic

29 Mar
2016

Facebook Marketing: The Tools To Reach Out To More Clients

Facebook is a social networking website that was originally designed for use by college students. Because of the interactive tools that it can offer, today it is widely used by many people from different parts of the world. The best thing about Facebook is probably its tools that you can use to

14 Mar
2016

Why Should I Get A Website Audit?

One of the biggest complaints business people have about their site, and a main source of PinkTie’s business, is that their website is not turning up in search rankings. The reason of performing website audits is to assist companies decide how well their website is working and what improvements to be

07 Mar
2016

How to Get More Organic Traffic to Your Website

In today’s Internet industry, getting web traffic is everything. Internet marketers around the globe are working day and night vigorously to increase the web traffic to their sites. Search engines such as Google, Yahoo and Bing determine the rating and the value of a website according to the web traffic

07 Mar
2016

Search Engine Marketing (SEM)

The economic recession has changed the marketing scene completely. Marketing budgets are tighter and marketing executives are looking for cheaper and measurable strategies to promote business products and services. Search engine marketing (SEM) is the perfect solution for businesses to market their goods effectively keeping in mind the financial restrictions

15 Feb
2016

The Benefits of Social Media Marketing for Small Business

One of the pitfalls of many small businesses is that they are not doing enough social media marketing as part of their digital marketing efforts. They think that an optimized website is enough. The power of social media should never be underestimated. Like the traditional word of mouth marketing, spreading the news about your business on social media is akin to increasing your