In an increasingly digital age, it’s important to make sure your business keeps up with current marketing trends. Digital marketing is incredibly important, especially with focus shifting towards online and social media presence.
But how can you create a meaningful online presence for your business? Are there ways to make your online marketing strategy even better?
Content is King
Take a look at your website. Does it produce the type of content you’d want to read as a consumer? If not, you need to re-think your strategy. Customers want useful, relevant, and unique content from businesses, and your content should do just that. Just as importantly, engaging content sends a very powerful ranking signal to search engines such as Google, which will help your website climb the search rankings.
Web Design is Queen
If content is king, then your website design is its queen. You can have great content, but a bad or non-functional website design is still going to turn customers off to your business. Make sure your website is sleek, simple, and easy to navigate so customers can find what they need quickly and easily.
Approximately 64% of smartphone users report using their phones to shop online, which means that your website should have a mobile-friendly version available. Part of internet marketing, after all, is being versatile and user-friendly. And once again, without a mobile responsive website, you’re going to take a major hit in the search pages.
Invest in SEO
Perhaps one of the most important small business marketing tips is making use of search engine optimization (SEO). Currently, Google owns 65% to 70% of the search engine market share, which means you want your website to rank in the first page of their results. Search engines beat out social media in terms of website traffic by more than 300%, and SEO is the best way to take advantage of that for your company.
Create a Social Media Presence
SEO may be more effective than social media marketing, but that doesn’t mean it’s a bad idea to create a social media profile. The number one thing to keep in mind here is to choose one platform and run with it. If you find your business is best suited to Twitter, stick with it and build a follower base until you feel comfortable branching out to other outlets. Don’t spread yourself too thin!
These are only a few of the many internet marketing tips that SEO companies have to offer you, but even by starting with these small business marketing tips, you could be on your way to marketing success.