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5 Reasons Your Small Business Needs Content Marketing

04 Sep
2016
Small Business Content Marketing

As a small business owner you are trying to grab the attention of prospective customers but are competing with a lot of noise. Consumers are finding ways to cut through the clutter, a couple good example of this are:  television, once upon a time you had to sit through commercials, now people fast forward through them; radio, people are now subscribing to ad free radio. When it comes to the Internet it is no different, people install ad-blocker to their web browsers so that they do not have to see all of the banner advertisements. Let me show you how to avoid this by sharing with you some reasons your small business needs content marketing.

To avoid getting skipped over or ignored, savvy business owners must find new ways to attract their target audience in ways they want to see. By providing your audience with information and not a sales pitch, the consumer will listen. The message and branding is no longer an interruption, but a valued information provider.

So is this some super duper secret tactic? Nope it is called content marketing. Content marketing is consistently creating and distributing information that is valuable and relevant to those people within your target audience. Your main goal with your content is to entice a consume to do business with you.

Now your sitting there reading this and saying to yourself wait a minute I am not a writer, I don’t have time to do this, or one of a hundred other excuses why; but no matter whether you sell t-shirts, fix electronics, crunch number or build houses, content marketing for your company can help you attract and retain customers. After you learn some of the reasons your small business needs content marketing if you still feel you do not have the time or abilities to do content marketing, no worries PinkTie offers full service content marketing solutions with a team of writers who can create compelling content to share with your customers.

Here are 5 reasons your small business needs content marketing:

 

Shareable Content Brings People to You

Creating a steady stream of fresh information on a variety of topics will open several avenues of traffic to your website, search, social media, traditional media, and more. Ultimately this will result in more website visitors, phone calls, foot traffic for some, and orders. Marketing tactics that are already in place such as pay-per-click advertising, digital banner ads, public relations efforts, social media accounts and search engine optimization do not work well without content to promote.

These methods need something to talk about and link to, by publishing new and relevant content gives people a reason to click. Cover unique, timely and seasonal topics will interest a broader audience encouraging repeat visitors. The boosts in search engine results will make it more likely that potentials customers find your small business before one of your competitors.

 

Keeps Your Website Fresh

Consumers rely on the Internet today to find information they need to make a decision because it is fast and up to date. A website is often the first impression a consumer will get of your business. Having a stale website is less interesting and less profession than one with updated content the changes consistently. Undecided consumer who are research their options might check out a website and social media presence more than once. When they come back, seeing something new and relevant makes their visit a better experience.

 

Build an Identity as a Trusted Expert

Here in Syracuse there are 50+ options for a plumber, but if only one provides helpful information which educates the community about plumbing maintenance, problems, options and innovations, then that brand will stand out as an expert. Doing content marketing will allow your brand to demonstrate its expertise to prospective customers so they will not need to question or research if your brand is the best option. By being a small business which is helping customers without getting paid for this advice you will build a reputation of being trustworthy.

 

Boost Your Brand Awareness

A key ingredient to successful content marketing strategy is consistency. This means you need to publish fresh content at a regular frequency, creating many opportunities for a target market to see your company’s name. Your brand then become familiar to them, you will be the first one that comes to mind the next time they need your services.

 

Encourage Your Customers to Take Action

When it comes time for a consumer to have to spend money or make time for a service it is natural for them to procrastinate. Once a consume get a clear answer to their questions, or hears a story that they can relate to, then they could finally be motivated to make that purchase or schedule an appointment. Producing content that guides them through the buyer’s journey (awareness, evaluation and purchase) will result in more sales.

 

Final Thoughts

Now that you know the reasons why your small business needs content marketing, it is time to create an action plan and but relevant content to use for your business. If you are not sure where to begin, we would be happy to help you develop a content marketing plan. Sign up for a FREE strategy session today, and together we will get your content marketing action plan off the ground.

Kevin Fairbanks
author

Kevin Fairbanks is the managing partner at PinkTie Technology Group located in Syracuse, NY where he builds everything from responsive websites to mobile applications. In his spare-time he is either spending it with his family or tinkering with electronics.