Having a quality service/product is, of course, a huge part of running a successful business. What many burgeoning entrepreneurs tend to neglect is that it is only half the battle. Without targeted and efficient marketing strategies, any company — almost regardless of how ‘good’ they are inherently — will be doomed to eventual failure.
As the world continues to move more and more towards digital in general, Internet marketing companies like PinkTie Technology Group are helping businesses keep up with the times and the benefits of Internet marketing strategies. Improving your rank on search sites, a strategy known as search engine optimization, is an increasingly important aspect of virtually any business. Currently, user search is the biggest driver of traffic to content sites, beating social media by more than 300%.
So, how do you attract potential customers and drive traffic, which ultimately leads to more sales and revenue? Here are a couple basic marketing strategies and SEO tips for small businesses that practically any company can utilize.
- High-Quality Content: You need content throughout your online presence in order to tell customers, and search engines like Google, what it is you’re selling and why they should be buying. In fact, companies that blog have 434% more indexed pages, on average. Companies with more indexed pages get far more leads, but not all content is created equal. High-quality content, stuff that is informative, accurate, readable, and interesting, will help you get much more leads and improve your search engine page rank, while shallow content will only hurt your efforts.
- Work With Local Companies: Social media is a great tool for businesses, but by working with other local companies, you can really take the benefits to the next level. Try to establish working relationships with other small businesses in your local community where you will give them digital “shout-outs” on your social media platforms from time to time, or whenever something comes up that may be in their wheelhouse with the understanding that they will do the same for you.Most people will be much more receptive to recommendations from a place they already frequent than from random anonymous Internet reviewers or your own blog.
- Use Tools to Track: Using the previously mentioned marketing strategies is a great way to increase exposure, but you also need a way to track progress and find where any inefficiencies may be. This can be done through tools like Google Analytics. By identifying where your conversion process may be breaking down, you will increase your bottom-line sales.
Around the world, there are approximately 131 billion searches conducted on the web each month. Many of these people know what they’re looking for, they’re just looking for the right place to get it from. Help them find your business by implementing these three simple Internet marketing strategies, or contact PinkTie Technology Group today and let us handle it for you.