Welcome to PinkTie Technology Group

10 Minute Website Audit

23 Mar
2017
Website Audit

Conducting your own 10 minute website audit is a useful way to increase your conversion rate, which is how many visitors become consumers or clients. There are so many opportunities for online advertising, but your ads are only as strong as your website. If ads bring visitors but your website can’t get people to buy, then you’re wasting money and losing opportunities. By taking ten to thirty minutes to complete your own website audit, or consulting the services of PinkTie to audit your site, you are guaranteed to increase your conversion rate which means more clients and more business.  Related Content: Learn more about why you should get a website audit.

Create a consumer mindset

When a visitor arrives at your website, you want them to be curious about your products or services and be ready to take the first step towards a purchase. The only way to achieve this is to make sure your website creates a consumer mindset. Visitors should feel comfortable enough that they’ll provide their name, email address, and may even send an inquiry about your products or services. The website should feel secure and safe enough that a consumer would feel comfortable providing their credit card information to purchase a product or service from you in their visit.

Focus on above the fold

One of the most important areas of your website is the landing page, more specifically the portion of the page that is visible before the user scrolls down. This is what your visitors see first and gives a great idea of what your website is about and what information can be available. The navigation bar, usually on the top or along a side, will showcase your products or services to your visitor and helps them work through your website to arrive at the good or service they’re looking for. The navigation bar is a great place to use a dropdown or list menus to illustrate the variety of products or services you provide and can help upsell when a visitor becomes a customer.

On this portion of the website it’s also important to have an opt-in area, this is where the visitor provides you with personal information like their name, email address, as well as any other contact information. Having this as part of your site shows users that you’re interested in getting to know them and that there is a personal touch to your site. Make sure your site includes an SSL certificate which tells the user that their personal information is encrypted and secure. It’s also a good idea to inform the user that you won’t share their information, further building trust.

User friendly on all devices

Another large aspect of a website’s conversion rate is how user friendly the website is on all devices, not just a computer screen. So many people use their smartphone to access or investigate new products and services so it’s important to make sure your website is smartphone friendly. The easiest way to do this is to use a smartphone to access your site and take note of your experience. Smartphone visitors won’t want to type lengthy comments in a box or have to search for a navigation bar, both of which can hinder your visitor from becoming a customer. Another good option on the smartphone is to make the phone number easy to access and call, since some users looking for a quick resolution to their problem will call and set up a service if your site showcased your company effectively.

Get people to take action

Lastly, you want to make sure your website is informative but more importantly helps users take action. The way to do this is to make sure your website’s layout drives the consumer to action with it’s functionality and how the site helps them solve their problems. Many businesses use their website to showcase their company, which is great but consumers don’t want to know why your company is great or how it got started, they want to know how your company can help them solve their problems with your product or service. If a visitor can quickly navigate your site, find what they need to fix an issue, and easily get in touch to make a purchase, you will have successfully completed your website audit and boosted your conversion rate.

What is your next step?

Schedule a discovery call with PinkTie Technology Group and learn how to grow your business.

Kevin Fairbanks
author

Kevin Fairbanks is the managing partner at PinkTie Technology Group located in Syracuse, NY where he builds everything from responsive websites to mobile applications. In his spare-time he is either spending it with his family or tinkering with electronics.